Digital Marketing Executive

Company: Synclovis Systems Pvt. Ltd.
Industry: IT / Software
Location: Bangalore (Work from Office – Electronic City Phase 2)
Experience: 1–5 Years
Employment Type: Full-Time
Salary: As Per Experience

We are seeking a dynamic and versatile Digital Marketing Executive who can independently manage and
execute digital marketing activities across multiple channels. This is a full-stack digital marketing role covering
SEO, Paid Advertising, Social Media Marketing, Content Marketing, Analytics, and Lead Generation.
The ideal candidate should have hands-on experience in IT, Software, or SaaS marketing and possess strong
analytical and communication skills.

• Key Responsibilities
  • 1. Search Engine Optimization (SEO)
    • Monitor and track keyword rankings across target markets.
    • Perform on-page SEO activities including meta tags, headings, internal linking, and content optimization.
    • Conduct technical SEO audits and recommend improvements.
    • Build high-quality backlinks through outreach, guest posting, and directory submissions.
    • Analyze competitors using SEO tools such as SEMrush and Ahrefs.
    • Monitor Google Search Console for indexing, coverage issues, and sitemap health.
    • Improve website authority, page rankings, and organic traffic.
    • Define and execute organic growth roadmap across traditional search (Google) and Generative/Answer Engine Optimization (GEO/AEO like Perplexity, ChatGPT Search).
    • Use agentic coding tools (Cursor, Claude Code, etc.) to automate SEO tasks, internal linking, and content research.
  • 2. Paid Advertising (PPC)
    • Plan, create, and optimize Google Ads campaigns (Search, Display, Performance Max).
    • Manage paid campaigns on Meta platforms (Facebook and Instagram).
    • Execute LinkedIn Ads campaigns for B2B lead generation.
    • Monitor campaign performance metrics including CTR, CPC, CPL, and ROAS.
    • Perform A/B testing for ads, creatives, and landing pages.
    • Set up conversion tracking and remarketing campaigns.
  • 3. Social Media Marketing
    • Manage company social media profiles including LinkedIn, Instagram, Facebook, and YouTube.
    • Develop and maintain monthly content calendars.
    • Create engaging social media posts, reels, carousels, and videos.
    • Increase followers, engagement, and brand awareness.
    • Monitor comments, messages, and community interactions.
    • Analyze social media performance metrics and prepare reports.
  • 4. Content Marketing & Website Management
    • Coordinate with content writers for blogs, landing pages, and website content.
    • Ensure all content is SEO-friendly and conversion-focused.
    • Prepare content briefs and marketing copies.
    • Coordinate with developers for website updates and SEO improvements.
    • Maintain and update website content regularly.
  • 5. Analytics & Reporting
    • Generate weekly and monthly digital marketing reports.
    • Analyze website traffic, lead generation, and campaign performance.
    • Use Google Analytics 4 and other reporting tools for insights.
    • Present actionable recommendations to management.
    • Track marketing ROI and conversion performance.
• Required Skills
  • Search Engine Optimization (On-page & Off-page SEO)
  • Google Ads
  • Meta Ads (Facebook & Instagram)
  • Google Analytics 4
  • Google Search Console
  • SEMrush / Ahrefs
  • Social Media Management
  • MS Excel / Google Sheets
  • Copywriting Basics
  • Backlink Analysis Tools
  • Strong Communication Skills
  • Analytical and Problem-Solving Skills
• Good to Have
  • LinkedIn Ads experience.
  • Canva or basic graphic designing skills.
  • WordPress knowledge.
  • Google Ads Certification.
  • Meta Ads Certification.
  • SEO Certification.
• Educational Qualification
  • Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field.
  • Digital Marketing certifications are an added advantage.
• Experience Requirements
  • 1 to 5 years of hands-on experience in Digital Marketing.
  • Experience in IT, Software, SaaS, or Technology companies is preferred.
  • Proven experience in independently managing at least two digital marketing channels.