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Bracketopia

Problem Domain

Our Client is US based Entrepreneurs who had very good idea of leveraging Audience responses through entertaining sweepstakes. They wanted to develop game platform to enable players to share their opinions and provide their feedback on favorite things across brands from different categories on Products and Services they provide. Our Client was looking for a Technology Partner who can fulfill their dreams and bring the app into reality.

Solution

We have started working with our client understanding their requirements in detail. We have come up with 4-month plan to complete their MVP in both iPhone and Android platforms. They had a specific ask of developing this platform in React Native technology. We have agreed to develop version 1.0 in 4 months.

We have identified core modules and started developing to make sure that those modules are delivered and tested by the client. This is to ensure that we have taken care of the critical path in the initial part of the project and also brings credibility and trust in our capabilities to develop such a large platform.

We have almost completed their first version in 4 months time and took it to both iPhone and Android platforms.

Some of the Key Achievements & challenges:

iPhone X Support – When we were developing the first phase of Bracketopia, iPhone X was a boom in the market at that time. So we decided to adjust and recreate the user interfaces which supports iPhone X. We checked each and every screen in iPhone X to make sure that we are giving a great user experience for the iPhone X users.

●  Facebook’s recent policy change & React-Native support – Due to the recent violation issues happened on Facebook, they changed the usage and policy changes for the developers. So we revised all usage and allowed items from facebook app. The React-Native library of Facebook was not well documented for these changes and we finally integrated the required facebook related services by going through the library source code.

Facebook’s Audience Network & Ads – When we planned to show Ads in app, initially we tried using Google Admob. But there was no official library or support for React-Native. We integrated the AdMob with a third party AdMob library but were not getting enough ads from AdMob and there were some library issues too. Then we switched to Facebook Audience Network. We synced all facebook services client were using into one business account. Client had a facebook page for the app and another ad account for promotion activities. So we synced the page management, promotion management and monetization management into one business account. We integrated all ad service in React-Native and now we are getting ads in 100% fill rate. Also, the client is able to manage page promotion related ads and app ads separately.

Industry

Brand Focussed Market Research

Technologies Used